A web developerwho ships the wholesystem.
I combine front-end development, conversion thinking and production systems so design, code and business goals stay connected from first concept to launch.
I'm Andrés González, an independent web developer. I design and build websites end to end: architecture, interface, custom front-end, CMS, tracking and optimization.
Most of my work sits where marketing goals meet real engineering: sites that have to explain something complicated, load fast on a phone and turn attention into a booked call, a quote request or a sale. WordPress, Shopify and WooCommerce are production tools I use where they fit; everything beyond them gets written in code.
This site is itself a build: Next.js, TypeScript, GSAP and WebGL, with the motion system, performance budget and accessibility behaviour treated as part of the work rather than as decoration.
- 01
Structure before surface
A page earns its design once the argument underneath it is clear. Sections are ordered around objections, not around available components.
- 02
Custom code where it pays
Platforms handle the predictable parts. Everything the platform cannot express well gets written by hand instead of forced into a plugin.
- 03
Performance is part of the message
Speed, stability and mobile behaviour are treated as design requirements, not as a clean-up task after launch.
- 04
One connected system
Interface, code, CMS, tracking and optimization are built together so nothing has to be retrofitted later.
Custom front-end
(06)- HTML / CSS
- JavaScript / TypeScript
- React / Next.js
- GSAP / motion systems
- Three.js / WebGL
- API integrations
Conversion & performance
(06)- Conversion architecture (CRO)
- Landing pages
- Core Web Vitals / speed
- Mobile-first implementation
- GA4 / Pixel / event tracking
- Technical SEO foundations
CMS & commerce
(05)- WordPress
- Shopify
- WooCommerce
- Gutenberg / Elementor
- Custom JS/CSS integrations
Automation & growth
(04)- Make / Zapier
- ManyChat
- Form / CRM integrations
- Analytics and conversion events